Campaign ‘Kinderen zien dingen anders’ (Children see things differently)
By Harmen Liemburg- Posters seen in Amsterdam Noord, April 11, 2001,
(Linda: Also in ‘s-Hertogenbosch)

Annually, 4.000 children under age 5 are part of accidents caused by taking household chemicals. 520 of them need immediate medical attention at a hospital emercy room. Often they’ve drunk from houshold chemicals or mistaken it for candy. Children see things differently. They don’t see the dangers.

The posters are part of a campaign by the Voedsel en Waren Autoriteit (the Dutch governmental authority that supervises the food producing, -processing and catering industry), promoting the new warninglabels required for all household chemicals like washing- and cleaningproducts, terpentine, solvents, gluese, paints, etc..

Current and new labels for products that cause acute healtheffects, acids and poisonous products.

Are these new symbols really that more functional?

The technique used for the posters is lenticular printing, often used to create animated postcards.

Campaign: Lemz